How Instant Gratification Is Holding You Back
If money steadily burns a hole in your pocket, then unfortunately, you could be doomed for financial failure.
Instant gratification is defined as the desire to experience pleasure or fulfillment without delay or deferment. Basically, it’s when you want it; and you want it now.
Everyone views pleasure and gratification differently. Some anticipate small but immediate rewards for their efforts and others can hold out and delay the reward for something bigger and better.
Immediate vs Delayed Gratification Personalities
Let’s look at gambling for instance. Those who gamble with the lottery or at a casino are looking for instant gratification with minimal efforts. The average gambler may spend a couple hundred dollars at a casino in hopes of winning an immediate jackpot of a couple thousand dollars — and they usually do this repeatedly throughout a year.
Gamblers never tend to track or count their losses – They are blinded by the immediate pleasure and short term goal of a small win.
Those who prefer delayed gratification may take that same amount of money and put that money into an investment. These personality types are looking at the long-game and the future rewards.
Bill payments & debts
The main difference with these two personality types is how they perceive anticipation.
An Immediate gratification personality will generally tend to pay only part of a bill or minimum required payment to keep money in their pocket to buy themselves a reward.
It could be shopping, food or a night on the town. This personality type does not like to deny themselves of what they perceive they deserve. This personality type anticipates small and constant rewards for their efforts.
A person who geared for delayed gratification will usually attempt to pay as much as they can on their debts and bills. They want to see the payment or credit interest balance completely gone so that they can move towards their long-term financial goals.
Their perceived reward tends to be much bigger and more important to them than a quick trip to the mall or a night out. This person anticipates big things happening later down the road.
Successful companies and their marketing companies are fully aware of the personality types of their target markets.
DEFER YOUR PAYMENTS FOR 18 MONTHS OR DON’T PAY A CENT EVENT
These marketing strategies above are targeted towards the immediate gratification person. They aren’t always a smart financial purchase. There is generally some fine print that is ignored because they are mesmerized by the flashy promo. An IG personality will likely have to pay an administration, financing and delivery fee to get that brand new, deluxe leather sofa section RIGHT NOW, with same-day delivery – which ends up costing a lot more in the long run.
A DG personality would wait until they have enough money to pay in full, without additional financing fees. They won’t defer the payment, they will defer the gratification.
Experts say that there are two factors that determine which gratification mindset a person will have:
Its no secret that we tend to mirror what we were taught as children. Our relationship with money and rewards can be a direct reflection of what we witnessed as youngsters.
If your parents were quick to snap up spontaneous deals at the department store, walk into a car dealership and drive away with a new one on the same day, or buy you the trendiest clothing items for back-to-school, then you likely learned the instant gratification method.
If you had parents that drove that old beater car until it couldn’t go anymore, and they paid every bill before something was purchased for you or the home, then you likely have parents that delayed gratification for the bigger picture and long game. If you had parents that fixed something instead of replacing – then they believed in delayed gratification.
A higher level of intelligence is commonly associated with a higher regard for future-focused goals.
According to Dr. Shahram Heshmat of Psychology Today, “Future planning involves the executive brain, which is linked to intelligence through the function of the prefrontal cortex. Children with higher intelligence tend to be better at shifting attention away from the effective properties of rewards. This explains why individuals with lower intelligence may be more prone to financial hardship, and tend to have lower levels of financial asset accumulation.”
It’s not to say that if you enjoy having immediate rewards that you are a dumb-dumb – It just means that you might not have been shown or taught the benefits of long-term rewards and delayed gratification. This is just a trait or habit with money – it doesn’t dictate who’s good or bad, just which personality type has the better relationship with money.
Do you want to work on switching your gratification beliefs? The good news is that you can.
If you are looking for a career in real estate investing, it is crucial to know that it’s an industry based on delayed gratification for the bigger rewards.
Are you ready to give up the minnow rewards for the big catch?
Slow down, keep the money in your pocket, get a money mentor, look for smart deals to put the money into, give effort and time for the bigger picture.